Coffee marketing tactics for your cannabis brand

The craft coffee industry has done an exceptionally good job at marketing their products and businesses over the last few years. Below are just a few of the great moves coffee businesses have made to engage with their customers;

Guiding customers to better products — there are many off the shelf coffee brands that sell a commodity product. Craft coffee has differentiated itself by offering a premium product at a premium price. It’s often reassuringly expensive and consumers like to known they are using a superior product.