The craft coffee industry has done an exceptionally good job at marketing their products and businesses over the last few years. Below are just a few of the great moves coffee businesses have made to engage with their customers;
Guiding customers to better products — there are many off the shelf coffee brands that sell a commodity product. Craft coffee has differentiated itself by offering a premium product at a premium price. It’s often reassuringly expensive and consumers like to known they are using a superior product.